We do not teach photography; we show you how to 'burn' the knowledge and skills you need deep into the 'firmware' of your brain. Meet your authors: Professor Bob Ryan ARPS FRSA: a specialist in analysis and the development of expert judgement. This book builds upon decades of his work in the development of deep-learning and the activation of non-conscious skills. Here is a small sample of what has been said about Bob as a photographer, image analyst and educator: 'A highly accomplished, wildlife photographer' (Chris Weston - amongst the top 50 most influential photographers); 'in the top ten percent of image analysts' (Jon Fishback - PSA Director of Education Services at the Photographic Society of America); and as an educator: 'student evaluations consistently rank Bob amongst the top three academics on Manchester's Global MBA' (Professor Elaine Ferneley, Global & MBA Director, Alliance Manchester Business School). Andy Beel FRPS: a photographic alchemist who can turn the most ordinary and uninspiring of subjects into photographic gold. His specialism, developed over 30 years of intense effort, is in black-and-white photography. Realizing how Bob's deep-learning methods could radically foreshorten his own struggle for mastery, he now uses them to inspire his own work and to teach others. Here is a small sample of what his clients, workshop participants and talk audiences say about Andy's work as a photographer and teacher: 'truly stunning' (Simon Galloway, Group Picture Editor, Bristol News & Media (Bristol Evening Post)); 'as always you are an inspiration' (David Bathard FRPS AWPF, Frome-Selwood Photographic Society); 'superb tuition, I learned an awful lot from you' (Jay Charnock FRPS).