There are few names in Australian sport as instantly recognisable and revered as that of Ronald Dale Barassi.Now, for the first time, the most famous name in football has opened up the numerous scrapbooks kept about his very public life - a number of them collected and maintained by his beloved mother, Elza, and others by staunch supporters over more than five decades. These scrapbooks magnificently tell his story, the story of football, and the story of Australian society through the decades. Featuring comments from Ron throughout.He is still as relevant now as he has ever been. Barassi is not just an icon of Australian sport. At 72, he is a national living treasure.Major press advertising will draw customers into bookshops.Hyperactive has proved the power of their aggressive publicity.Launch February 27th at the MCG on Ron's birthday.?Ronald Dale Barassi is the true living legend of football? - Dennis Jones