High School football is big in small-town Texas, where communities measure their worth in touchdowns and tackles, and seventeen year old schoolboys become the gods of Friday nights. Jonathan Moxon is a disillusioned backup quarterback on the powerhouse West Canaan Coyotes, a team steamrolling toward another perfect season. But when a terrible injury sidelines the Coyote's marquee player, Mox suddenly finds himself in the spotlight...and in the unrelenting sights of coach Bud Kilmer. Coach Kilmer has produced two state titles and 22 district championships in his 35 years leading the West Canaan squads. Determined to win at any cost, he's the most admired man in town, and the most feared. Yet Mox and his friends play at their own rules. Now, asked to make a terrible sacrifice in a town where losing isn't an option, they're determined to go out as heroes - their way.