あらすじ
BUSINESS STRATEGY. Competition for winning business has become fierce and sophisticated. In the midst of this "dog eats dog" global competition, customers are true beneficiaries by demanding actual process innovation and business transformation from suppliers. Are "best practices" in deal making transferrable? Do cultures allow the subtle learning to in the deal lifecycle? Globalization of these strategies by two veteran US business deal makers, this book illustrates how the practical and proven business processes of pursuing and closing large deals is transferable from business to business and even across cultures and different business models.
ISBN: 9780470824665ASIN: 0470824662