bull; The ultimate read for pleasure, read for work book. bull; Football management is an excellent case study for analysing winning characteristics of business managers. bull; This is the best of the football and business books - with real substance, breadth and depth, it's a very entertaining (not just about Sven!) bull; First business book to concentrate completely on football and to study a range of managers both modern and contemporary bull; Endorsed by both the business press and the England manager.