"This is the culture jammer's call to reverse the suicidal consumer binges while there is still time." —George Gerbner, founder of the Cultural Environment Movement America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers." The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age. A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century—a movement that can change the world and the way we think and live. "A brilliant and essential manual for our species." —David C. Korten, author of The Great Turning "Kalle Lasn is challenging the mental stranglehold of advertising culture." —Polly Ghazi, Resurgence magazine "The second American revolution is under way and Kalle Lasn is one of its Tom Paines." —Vicki Robin, New York Times–bestselling coauthor of Your Money or Your Life