In the 1950s, Canon's cameras were rejected in the US, where ""made in Japan"" cameras would not sell. After that, despite some difficult moments - such as the spectacular failure of a new product, the 1965 recession and withdrawal from Ginza, competition in the calculator market, and a period without a dividend - they never gave up on the ideal of becoming a world-class company, and eventually rose to the top of the world. Relive the journey of Takeshi Mitarai and Canon through human drama! Based on interviews in Europe, North America and Southeast Asia.
ISBN: 2300000150827
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【POD】The Man Who Made It Possible: Canon and TAKESHI MITARAI