This book is a practical manual crafted to help both those that sell and those that purchase information technology appreciate the reality of business value, improve their value propositions, and enhance their relationships within their organizations and in their markets. The book's unrivalled insights into the effectiveness of IT come from hundreds of conversations with managers working today in the emerging markets of Central and Eastern Europe, and gives a powerful cross cultural analysis of the key steps in measuring information technology's potential impact on business practice. The book represents a major working resource for managers at all levels who need to implement technology both to enhance existing resources and to move their business forward. It will also be an essential real world guide to the key issues for all those studying management.