If you're like most indie artists, you kind of hate music promotion. Yeah, you do it. But too often it feels like a collection of used-car sales tactics, and on top of that, it usually doesn't work.It shouldn't be that way. What if promotion led to real results - and, even better, a community built around your artistry? What if it was effective and meaningful? In this book, Jon Anderson (founder of Two Story Media) details a roadmap to better indie music promotion, introducing a perspective and a toolbox of tactics that will help you to market your music more effectively - and, ultimately, help you to build a community that matters. "Jon hits the nail on its head with his community-driven approach to music marketing." - Jason Grishkoff, Founder of SubmitHub and Indie Shuffle