Innocence vs Guilt. Shame vs Honor. Fear vs Power. Missiology has long held the west plays by a different set of rules than the rest of the world by adhering to the classic Judeo-Christian innocence vs guilt paradigm. Julie Johansen makes the case that the west has regressed from innocence/guilt to aspects of shame/honor and fear/power dynamics and that our evangelical strategies are woefully out of date. What should be done to reap a harvest of western souls in the current age?