New York's trendy magazines are a source of peril when a killer enacts a bizarre dance of death, using the personal ads to lure his victims. After college, best friends Erin Kelley and Darcy Scott move to the city to pursue exciting careers; Erin is a promising jewelry designer, Darcy finds success as a decorator. On a lark, Darcy persuades Erin to help their TV producer friend research the kinds of people who place personal ads. It seems like innocent fun...until Erin disappears.