What is the future of the Japanese furniture industry, according to Yasuhiro Aoki, CEO of Covearth Japan Inc., a company developing an e-commerce site for furniture and home furnishings.

Betting his life on the revival of Made in Japan! How can Japanese furniture grow once again?

Covearth's challenge is to revolutionize craftsmanship for a new era!

This book discusses the Japanese furniture industry, its realities and challenges, declining sales and competitiveness, as well as the value and market of Japanese furniture, in a comprehensive six-chapter format.



Despite having reliable technology, Japan has failed to effectively communicate its value to consumers, creating a situation where products are made but not sold.

At this rate, Japan's manufacturing industry could disappear...

Aoki, who moved from IT consulting to the furniture industry, is dedicated to spreading Japan's excellent manufacturing philosophy and technical prowess around the world. His mission is to significantly grow and develop Japan's furniture industry.



What does it take?

What can we do?



We hope you will take this opportunity to find inspiration in this book and, together with Mr Aoki, revitalise the Japanese furniture industry!