Essay from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 96, , language: English, abstract: Nintendo Corporation was established on September 23rd of 1889 by Fusajiro Yamauchi in Kyoto Japan. The company originally sold hand painted Hanafuda playing cards under the name Nintendo Koppai. Their success in the playing card industry led to them to try other ventures such as ramen noodles, taxi services, short-term “love” hotels and lastly video games. In 1940 Fusajiro Yamauchi died and nine years later his great grandson Hiroshi Yamauchi took over the company at the age of 22. For the next 50 years he led Nintendo to become the video game giant it is. In 1985 Nintendo released the Nintendo Entertainment System (NES) their first home console. In 1989 they released the Gameboy their first handheld device. Though neither item was the first of its kind they still were wildly popular and pushed Nintendo to create newer and better games and consoles. (Gebel, 2019) Nintendo’s Mission and Vision statement today is lacking. The company is known for their creativity and innovation, but their mission statement is void of that. “Nintendo of America's Corporate Mission and Philosophy: At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration, and respect. By listening closely to our customers, we constantly improve our products and services. We feel an equal commitment toward our employees. We want to maintain an atmosphere in which talented individuals can work together as a team. Commitment and enthusiasm are crucial to the high quality of our products and support services. We believe in treating our employees with the same consideration and respect that we, as a company, show our customers.” (Nintendo, 2020)