Seminar paper from the year 2020 in the subject Politics - Region: Middle and South America, grade: 1.0, Free University of Berlin, language: English, abstract: Populism has become a central issue of focus for mainstream discourse. The past decade has seen a worldwide rise of populist movements, a phenomenon that has attracted much discussion. The role of the digital revolution in this process is an aspect that has generated particular interest. In “Social media and populism: an elective affinity?” (2018), Paolo Gerbaudo affirms the existence of an elective affinity between social media and populist movements. To develop his thesis, the author presents two different frameworks. First, he argues for social media as the people’s voice, where he points to a decline of the mainstream media (MSM), which has formed a vacuum for new online actors to emerge with an anti-establishment rhetoric coupled with a rebellious attitude that has characterised internet behaviour. Second, he argues for social media as the people’s rally, where he explores the mass networking capabilities of social media and their disposition to favor populist actors.