Don’t build a brand. Start a cult. "Simply brilliant... This is absolutely spot on and brilliant. All of the best advice about starting g a small business with a cult following. I’ve tried about half of these things already and they absolutely are effective.' Scott W. Kummer "A must-read for entrepreneurs - How To Start A Cult is a book all about bringing together a truly invested tribe in your business" Emma Holmes "Humorous and moves along at a cracking page - Important points are emphatically made while the reader is not treated as an idiot. Well worth the read for anyone trying to mobilise groups of people in an increasingly noisy world." Fred Copesake "Get ready to consider doing things very differently with your brand - How To Start A Cultis readable, totally engaging, with great practical examples throughout. Loved it. Buy it" Imogen Gold Are you ready to master the art of creating super fans and transforming your brand into a powerful community? 3 x Amazon best-seller and finalist at the Business Book Awards 2022, How To Start A Cult is the ultimate guide to build an unshakable foundation for rapid growth, revealing the secrets of modern brand strategy and offering practical advice on how to build a business of belonging. Jody Raynsford, accidental cult leader and brand expert, pulls back the curtain on transforming the relationship with your audience from thinking of you as a meh brand to an oh-my-god-I-love-this-please-take-all-my-money brand. In this comprehensive guide, discover how to attract perfect customers through a strategic approach to marketing that emphasises belonging and community. Whether you're interested in building brand communities or exploring the nuances of brand personality, How To Start A Cult covers it all. In this book, you’ll discover: How to stand out, win attention and keep your audience coming back for more. How to go deep with your audience to build momentum and magnetically attract the right people to your tribe. How to build genuine belonging and a devoted following that makes you immune from competition. The business of belonging and why we need to build community. How to think about corporate branding, brand positioning, and sales strategy A more powerful and lasting alternative to brand loyalty and how to retain your customers. Practical content strategy and marketing tips for creating engaging content. Brand loyalty is dead. This book shows you how to build a following centred on belonging and identity to guarantee you are more resilient... and more loved by your devoted followers. With chapters dedicated to indoctrination, storytelling and strategically attracting followers and fans, you'll have everything you need to grow a cult following. How To Start A Cult also emphasises the importance of community building for marketers, offering tips on content marketing and brand experience. This book is not just about attracting followers; it's about creating a foundation for rapid growth and nurturing a community that supports your brand's vision. For rebellious marketers, future Cult Leaders or those who want a different approach to brand building, marketing and community, How To Start A Cult is your go-to resource. Perfect for those interested in books about business, entrepreneurship, and building a modern brand strategy, this book will revolutionise the way you approach marketing, brand and community building. How To Start A Cult isn’t just a book about entrepreneurship or how to launch a brand; it’s a comprehensive guide to building better brands and creating a lasting brand experience. I's a manual for creating a movement. A Cult movement. Join the marketing rebellion with How To Start A Cult.