On the outskirts of the slums around Lincoln Park, Michigan, chaos reigns. Most legal businesses have long since left, but for one business, life is good. An unknown local business offers a new you, at a cost. They focus on self-esteem, particularly in women, and offer a full spectrum of social and business skills necessary to succeed in todays corporate America. They believe that the end justifies the means, and when one signs up, the individual forfeits their rights, going down a rabbit hole of physical and psychological rebirth. One exits the program mentally and physically fit to do battle, fully qualified to perform to the constraints of the toughest of business models. Esteem can be a powerful weapon, a two-edged sword wielding as much power verbally as it could physically. What would you do if you grew up being told that the sky was green and that the grass as blue?