Blogs--or weblogs--are a huge phenomenon on the internet. From ultra-personal diary entries to specialized information on a wide variety of subjects (teen ranting to presidential campaigns), blogs are the new way to create a virtual community that can effect real-world change. It's not hard to set up a blog, but it can be difficult adjusting to life in the "Blogosphere." One of the first blogging experts, who helped found the weblog community Xanga, Biz Stone will help readers: --learn the origins of blogging --discover why blogging is so popular --explore the etiquette of the blogosphere --bring traffic to a blog --make money by blogging --use a blog to become influential in any industry --maintain a blog and keep it fresh With internet heavies like AOL, Microsoft, and Google already providing weblog software, blogging is moving out of indie geek culture and into the mainstream. Who Let the Blogs Out? is a next generation blogging book for anyone who wants to get started or anyone who wants to keep their blog blooming.