Written by Andrew Pearson, the Director of Marketing at Qualex Consulting Services, Inc., and a five-year Internet and mobile marketing veteran, The Mobile Revolution - Second Edition details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. The Mobile Revolution - Second Edition continues the mobile discussion that began with the first edition, and this edition contains a new chapter about the exploding world of mobile apps came.The Mobile Revolution - Second Edition shows readers how mobile technology's inherent ability to create a highly personal, instant two-way communication between purchasers - or potential purchaser - and seller is something that has never been seen before in the history of commerce. It reveals how companies must create a multi-screen, always on strategy that follows their audience throughout their digital day, or possibly lose their customers altogether.