Ultramod's book is intended for playwrights who are not satisfied with being the anonymous figures behind stage plays, relegated to a paragraph or two in a playbill while institutional theaters tale a lion's share of the publicity. He makes the case that a playwright's career is dependent on the playwright building their own audience, making use of both traditional public relations and innovative web techniques, including using social media such as Twitter and Facebook. Ultramod's approach is decidedly outre -- he feels that playwrights are the pop stars of the theater world, and should be promoted as such. But within his breezy DIY-punk approach are real tools for attracting the attention of the press and connecting with an audience. Ultramod draws on decades of experience in theater and in the media to offer readers a wild and witty crash-course in press relations, web content creation, audience development, and how to make public misbehavior as entertaining as possible.