What would the great founders of modern sociology have to say about happiness, modern capitalism, generation rent or pop music? What were their ideas about? Back For the Future introduces the concept of sociological investigation and describes the theoretical approaches of Emile Durkheim, Karl Marx and Max Weber in the context of their times and through the big challenges in society today. The book discusses world happiness research, the internet and 'glocalisation', sexual freedom and gender, 'collective effervescence', modern capitalism, the ever-present bureaucratic model of management in society, social behaviour and cognitive bias amongst many other topics in today's world. You even get fine art samples, a fun puzzle and a great You Tube link to illustrate the ideas! In reader testing Back for the Future was highly rated as an introductory reader, a teaching and learning aid and as a student text that cuts across disciplinary boundaries.