"The 720 Entrepreneur: The Craft of Entrepreneurship" is a guide and manual into becoming an Entrepreneur, but not just any Entrepreneur, a "720 Entrepreneur." Since business is essentially about problem solving, a 720 Entrepreneur is someone who can not only identify the problem but obtain a full 360 degree perspective of it as well. Furthermore, identify, develop and or locate a 360 degree solution and apply it to resolve the problem. A 720 Entrepreneur can either create businesses, expand them or save them. This book explains many of the essential aspects and functions of being an entrepreneur. It explains many of the things that other books don't explain. If you are someone who has ever wanted to start a business and or expand one, this is the book for you.