Back in 2010, everyone in pharma started talking about digital and the huge impact it was going to have on the way the industry operated. Amongst all the frenzy of activities, two individuals from diverse backgrounds noticed there was a lack of clear, simple advice for pharma, provided in plain English. Faisal Ahmed, a 15 year digital veteran from across multiple sectors, and Paul Tunnah, a commercial pharma consultant who had recently founded a new online industry channel, brought their experience together to write a series for www.pharmaphorum.com called 'A beginner's guide to digital pharma', which was published between February and September 2011. Covering everything from websites, through social media and into mobile (plus everything in between) this book is the updated and collated version of that series. Straightforward advice for pharma provided in a simple way.