This book will help you answer questions like: What is the impact of our company or organization? What common ground do we share with our customers? Is our company more concerned about enhancing its own value rather than enhancing the value of the people we serve? How can we actually show people what we can do for them, rather than just rely on our advertising and marketing to tell them? What is standing in the way of people responding to us? How is using our product or service better that using a competitor's? What things do we need to be doing right now so we can keep providing the same quality in the future? A great read with discussion questions at the end of each chapter. You can use it for yourself, a team building exercise, or an executive retreat. The book is a great discussion starter for any business!