There is good evidence that a close relationship exists between management effectiveness & safety performance. A Canadian company says "safety & efficient operation are one & the same thing." Safety is (a) an excellent vehicle for accomplishing nearly everything we have to accomplish; (b) even more it is a brutally sharp measuring tool for telling us the results we are - or are not - getting. In the late 1980s, Paul O'Neill former CEO of ALCOA, proclaimed that safety would be FIRST in all actions. Combined profits for 1988 & 1989 were more than double the total of the 8 previous years. Mr. O'Neill's article, "A New Way To Wake Up A Giant," appeared in Fortune magazine October 22, 1990. Frank E. Bird, Jr. & Ray J. Davies, internationally known safety leaders, describe in detail; the reasons these positive benefits accompany the application of a good safety program in a just released, 325 page book, SAFETY & THE BOTTOM LINE. "Safety Develops a Quality Prone Environment," is typical of chapters describing Bottom Line benefits from the good, human relationship, value of safety, that was recognized as early as 2200BC in the Hammurabi Code. For further details, please call or write the publisher: FEBCO, P.O. Box 345, Loganville, GA 30249. Phone: 770-466-5113, FAX: 770-466-7716.