Growing up in the small town of Joshua, Texas, John Bird wanted nothing more than to be a cowboy. But for a poor kid who lived in town, there weren’t many options. With a borrowed bull-rope, he reluctantly climbed on his first bull at the historic Kowbell Indoor Rodeo. "Used to Want to Be a Cowboy" is the story of how John pursued his cowboy dreams over the next ten years, finally realizing that there is more to life than being a cowboy.