Excerpt from How Color of Red Delicious Apples Affects Their Sales Since the fresh market is by far the maj or outlet for Red Delicious, existing price differentials are of major significance and concern to growers. Full coloring of the fruit is also a problem to growers of other major varieties of red apples. Existing pricing practices which place a premium on highly colored fruit may also encourage cultural practices that adversely affect the quality of fruit available to consumers. For example, growers in an effort to obtain better color in their apples and hence higher prices may leave fruit on the tree beyond its optimum maturity. Overmature apples become more susceptible to bruising and are likely to have a shorter shelf life than fruit harvested at proper maturity. Thus bet ter color is gained at the expense of other quality factors, and the over all condition of the fruit when it reaches the consumer may have a bad influence on purchases and demand. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.