Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Since then he's become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming audiences as one of the stars of Million Dollar Listing New York. Now Fredrik shares his secrets so that anyone can find success doing what they love. Blending personal stories and the expertise he's gained from his meteoric rise, Fredrik has written the modern go-to manual on becoming successful. Whether you're starting your first job as a sales rep, are a high-flying executive or just want to impress on a first date, The Sell will help you have more personal and professional sucess, so that in any of life's dealings, you'll come out a winner.