This should be a compelling and engaging description that summarizes your book's core message, target audience, and the unique value it offers. Description: In a world defined by rapid change and disruption, traditional definitions of excellence are no longer enough. Beyond the Trophy offers a bold new vision for business excellence that goes beyond awards, certifications, and outdated frameworks. This book explores how organizations can redefine excellence to thrive in the 21st century, emphasizing purpose-driven leadership, innovation, and resilience. Slim Saidi, a seasoned expert in strategy, quality management and business excellence, draws on decades of experience to provide actionable strategies for leaders, professionals, and organizations seeking to navigate the complexities of modern business. Whether you're looking to build a culture of continuous improvement, drive organizational transformation, or foster sustainable innovation, this book will guide you to develop a new standard for success. Beyond the Trophy challenges the status quo and offers an approach to excellence that is adaptable, human-centered, and aligned with the demands of today's fast-paced world.