あらすじ
In the heart of post-war Germany, a small shoe factory became the scene of one of the most intense family rivalries in business history. This gripping narrative traces the story of the Dassler brothers, from their shared dream to the dramatic separation that gave birth to two giants of the global sports industry. Through historical documents and unpublished testimonies, the book reveals the background of an affair that transformed a small Bavarian town into the nerve centre of sports shoe innovation. The narrative unfolds between family tensions, entrepreneurial challenges and ingenious insights that revolutionised the world of sport. From the first experiments in the mother's laundry to the conquest of the most prestigious international sports stages, each chapter reveals surprising details of this family saga. The book explores how the brothers' competition fuelled technological innovations, pioneering marketing strategies and legendary partnerships with world-class athletes. A story that goes beyond business, touching on universal themes such as ambition, sibling rivalry and the price of success. A tale that shows how excellence and innovation can be born out of conflict, shaping the future of world sport.
