Winning is easy to measure. Leadership is not. In Atta Boy Coach, Coach Pete doesn't offer plays, programs, or motivational shortcuts. He offers something rarer - a steady, honest look at what leadership actually costs, and why character matters long after the scoreboard is forgotten. Drawn from decades of coaching, building, and leading, this book isn't about chasing results. It's about holding standards when doing so is uncomfortable. It's about consistency over convenience, responsibility over recognition, and choosing to lead the right way - even when it costs you. You won't find systems to copy or slogans to repeat. You'll find moments - the kind that reveal who you are when pressure shows up and choices have consequences. This book is for coaches, parents, leaders, and anyone who understands that influence carries weight - and that how you lead matters more than what you win. Because in the end, records fade. Statistics get replaced. Character lasts longer than stats.