Mr. Park was reviewing the final presentation of the Marketing Plan prior to the Executive Committe where he had a slot of 20 minutes to present a draft version of the marketing initiatives to be launched within the coming years. He wanted to be sure that each relevant concept has been included in such a complex project where government and private companies were working together. In 2010, he had been appointed as Marketing Director of the Consortium in charge of the design-and-build of one of the most challenging infrastructure projects in Canada: the A30 Express autoroute in Montreal, Quebec. And he he was determined to make the presentation a success.