[About the product]

ーReflecting on the Future of Femtech-

""Femtech"" is a globally emerging field that uses technology to support women's unique health challenges, such as menstruation, pregnancy, childbirth, and menopause. Although various products and services, including menstrual tracking apps and absorbent menstrual underwear, have been developed, the field is still relatively new, and accurate knowledge and understanding are not yet widespread.

In this book, the author, a director of a women’s clinic, provides a clear explanation of the basics of femtech, including its definition and how it has gained attention. The book also explores potential issues hidden behind the seemingly positive aspects of femtech and discusses its future possibilities.



[Contents]

Introduction

Chapter 1 The global market will exceed 5 trillion yen in 2025!? “Femtech” is a theme that cannot be ignored

Chapter 2 Why Women’s Health Issues in Japan Are They Taboo?

Chapter 3 Classification and Classification of “Femtech” and “Femcare” Needed to Understand the Expanding Market

Chapter 4 By increasing reliability, the market can be raised. “Femtech” and “Medical” Expanding business opportunities

Chapter 5 Evolving Technology The Role of Femtech is Infinite

Conclusion

Introduction to the author



[Comments from the Editor]

This book is written by a male gynecologist who, while unable to directly experience the challenges women face, strives to make the current state and issues surrounding women's health and femtech understandable even to men. In Japan, femtech is said to be less widespread compared to the United States. The author's unique perspective provides valuable insights, making this an essential read for those looking to understand the future of femtech.



[Author Profile]

Norihito Yoshioka



Born on May 31, 1978, in Ichikawa City, Chiba Prefecture. As his father was an obstetrician and gynecologist, he grew up watching him practice at clinics from an early age, and decided to become a doctor himself.

In 2005, he officially entered the Department of Obstetrics and Gynecology at St. Marianna University of Medicine, where he engaged in clinical practice and research as a graduate student. He received a medical doctorate with the theme of “Clarifying the role of POU6F1 in ovarian clear cell adenocarcinoma.”

He later studied at the University of British Columbia in Canada, where he studied gynecological tumors (including malignant and benign diseases) and cancer in adolescents and young women (AYA generation cancer).

After graduation, he entered the university’s Department of Obstetrics and Gynecology, where he began general practice and experienced various cases. He succeeded the Ladies Clinic in 2019. Most recently, he participated in swimming events at the 2020 Tokyo Olympic Games as a first-aid doctor, and also participated in swimming events at the Paralympic Games as a volunteer doctor.