From his humble beginnings as a 16-year-old cinema management trainee in the north of England, Dennis Davidson went on to found DDA in 1970, which became one of the global leaders in film and entertainment communication. During his extraordinary career, Dennis has long dealt with the biggest, most colourful names in the business. Whenever such iconic figures as Madonna, The Who, U2, Nicole Kidman, The Spice Girls and Sylvester Stallone made a splash at the Cannes Film Festival, Dennis and his team were invariably pulling the strings behind the scenes. He went to Buenos Aires with Freddie Mercury and Queen and brought The Rolling Stones and Bruce Willis to Berlin. He has worked with directors from Oliver Stone to Terrence Malick and with producers and moguls from Lew Grade to Chuck Roven. Geoffrey Macnab writes about the insights, wisdom and anecdotes that a lifetime in cinema has given Dennis Davidson.Now, with almost six decades in the industry, Dennis had added production to his resumé. To celebrate DDA's 50th anniversary, Geoffrey writes the story of a life lived to the fullest.Net proceeds will be given to the NHS and Royal Air Force Benevolent Fund in honour of Dennis' parents.