How to Be a Media Darling is a practical public relations guide that teaches you step-by-step how to be your own publicist and get media coverage--all while taking the mystery out of getting your brand the attention it deserves. In this book, you'll learn how to: Lay out a strategic publicity plan, develop compelling ideas for the media, social media, and more, and get the media to come to you and offer you free advertising for your brand. With How to Be a Media Darling, you'll be able to transform your brand, showcase your story, and become the ultimate publicity machine. If you're feeling stuck in a sea of other brands and asking yourself, "What makes mine different?" this is the book for you. Authored by KJ Blattenbauer, an award-winning publicist with more than two decades of PR experience, this easy to read and even easier to implement introduction to the world of PR is perfect for entrepreneurs, small business owners, influencers, and those working in PR who want to refresh their skills.