Objectives be your guide, energy your strength. The book aims to present the operational arrangements to initiate, manage and finalize the sale relationships with customers.Through a long journey 25 years back over the basics of the techniques of persuasion and manipulation in the sale. The time machine: 25 years ago – The method One Step Beyond• Sales techniques• The preclosing• The presentation• The objections• Closures• Techniques for listening15 years ago – be different• Build an action plan• Celebrate the customer• The visions10 years ago – Techniques and Psychology of sales• The art of listening• Body language• The reasons for purchase• How to overcome objections• Telemarketing