A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

本書は単なる寄付集めの手法を説く実用書ではありません。デボラ・カプラン・ポリヴィが提唱するのは、寄付者の人生そのものに寄り添う「永遠の対話」です。取引としての募金から脱却し、寄付者の志を死後の遺贈にまで繋げる「ライフサイクル・マップ」という円環的な視座は、非営利活動における哲学的な革新と言えるでしょう。 著者の鋭い洞察は、戦略的な明快さと、人の利他心を尊ぶ温かさを両立させています。付属のツールを駆使し、一過性の支援を「永続する絆」へと昇華させるプロセスは、まさに組織の未来を照らす至高の羅針盤です。支援者の人生に揺るぎない価値を与えるその情熱的な理論に、読み手は深い感銘を覚えずにはいられません。