Together, Romell and Joseph, two lifelong best buds, manage to create a product everyone is clamoring for: a cell phone ring tone that includes a strange and stimulating effect. But when the friends-a former rapper and a tech genius who are now entrepreneurs-begin to sell their product, the wrong people get wind of it, hoping to turn the effect into a weapon. Thus begins the war for the ring tone that will cause you to wonder what really can happen when the cell phone rings.