Powerful, Exciting, masterpiece on the "how to" of selling. This book teaches what to do starting from your first day on the job, and every day thereafter. Not only does it teach you how to sell, it teaches how to be the best of the best, a "Super Salesman." You will learn how to LISTEN, not to respond, but to learn. You will also learn how to THINK, and why. In some situations it will even tell you what to do and say and why. In this book are 52 selling ideas called "Wisdom Nuggets." That is one nugget to concentrate on for each week in the year. Mark a number for each week on your calendar starting with 1 through 52. Concentrate on that "Wisdom Nugget" for that week. At the end of your first year, you will know instinctively how to respond and sell without even thinking about it. So as to never forget the fundamentals of selling, you should do this throughout your selling career and beyond. This idea alone will help you to move far ahead of our competitors. Since all of life involves selling, as a bonus, you will learn how to sell yourself in your personal relationships and interactions with others. Because these concepts apply to life in general, you should use this book as a guide throughout your selling career and beyond. If you will learn and use the concepts taught in this book, your success will be far greater than anything you imagined possible. As a result, your life will be richer, fuller and more exciting. Dave Curry worked with Zig Ziglar for ten years. He was his number one salesman in the world. He has given over 3,000 seminars on management, leadership, and sales training. He has trained thousands of people. When he read the manuscript for this book, he said. "I would highly recommend reading this book. Hoot has put together one of the best "how to" books on what you need to do to from day one to become a superstar in the greatest profession of all, the wonderful world of selling. I would recommend no matter where you are in your sales career that you read this book. With all of my experience over these years and reading everything on sales I could, I would rank this book as one of the best." Then he comments that many who attended his seminars really needed this book.