"How to turn the words you say into effective communication tools" is a 40-essay collection by Kevin Tsai, Taiwan's top multimedia personality and celebrity. He hosted top rated talk shows and variety shows, and a bestselling writer. His uncanny wit led him to host Taiwan's Golden Horse Award (Taiwan's Oscar) five years in a row. He has also published a series of e-books with popular humorist writer Hou Wenyong. In Simplified Chinese. Distributed by Tsai Fong Books, Inc.