Most aspiring entrepreneurs start with varying combinations of a big dream, a lot of passion, a lot of money, a great idea, a path breaking innovation, brilliant founders, astounding academic credentials and so on. And yet 98% fail. Why? Is there a way to engineer your startup in a way that the odds of success are significantly high? What can you do right in the beginning stages so that your chances of success increase significantly? What factors should you as an entrepreneur consider before jumping onto the bandwagon? This book will help to answer these and similar questions in the minds of first generation entrepreneurial aspirants, young graduates who want to start on their own and experienced professionals who want to quit their job and start a new venture.