One of the indisputable things when building and delivering any product is its quality. End users of a product will not settle for anything less than superior when it comes to product quality. In this chapter, we will dive deep into how testing and test automation help achieve this level of quality in a software product. first few pages will introduce the reader to testing and test automation. Later in the chapter, we will dive deeper into the subject of test automation. Quality is everyone’s responsibility in a team, and this chapter provides various practical pointers to help establish that collaboration. Additionally, we will see how automated tests add another layer of complexity to a project and help understand the best practices to accomplish cohTherent test automation. We will also look at the lineup of development and test automation processes to provide a reliable and bug-free product experience for customers.