Oomph' is a book about the women who brought on a revolution in Swedish kitchens, linen closets, living rooms, and in the country's textile and fashion industries. With their work in glass, textiles, and ceramics, and their radical ideas about the future of domestic life, they put Sweden on the industrial design map in the middle of the twentieth century. Many women designers were engaged in the increasingly acute housing crisis, and questioned the way homes were traditionally designed. After the Second World War, new manufacturing opportunities emerged: new customs demanded new designs and materials. But many doors still remained closed to women designers.