For anyone who has never heard the sentence "Ladies First" in their lives, they can now put this book back down. For everyone else: no, this is not the ultimate expression of politeness. Supposedly well-intentioned gestures tend to reinforce the traditional power structure and subconsciously stand in the way of equality. The book is a humorous plea to all genders to question their own unconscious bias and to take the issue of equality into their own hands.