The unique sport of bodybuilding has finally, if suddenly, come into vogue. Of all the men who ever hefted tons of weight daily for years, just for the opportunity to pose on a stage for two minutes, Franco Columbu is one of the best developed—and easily the strongest. Coming On Strong examines Columbu’s private world, as well as that of his sport, and treats both with insight, intelligence, and humor. Where Pumping Iron offered an expert, objective view of the sport and its stars without detailed comment, Coming on Strong offers the athlete’s view from inside looking out. It recreates the great beauty and art to be found at bodybuilding’s highest levels, as well as the spirit, the competition, and the gamut of emotions to be found at all its levels. Most vivid of all is the picture of a remarkable athlete.