Media attention can boost careers, generate millions of pounds and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. For more than 30 years, Howard Bragman has helped prominent people - movie stars, business leaders, philanthropists - get their messages out in good times and in bad. His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR.