Create a “ripple effect” of positive change in your organization Lead Like it Matters . . . Because it Does reveals the author’s proven Ripple Effect method for increasing engagement, reducing turnover, and driving overall business success. Readers learn simple but critically important practices like cutting wasted meetings, addressing conflict, and aligning decisions with business needs—all of which create a ripple effect that leads to widespread change, greater employee engagement, and better business results. Roxi Bahar Hewertson is CEO of Highland Consulting Group, Inc., and an adjunct at Cornell University’s School of Industrial and Labor Relations.