With statistics as high as 28 million hits per day on certain online dating sites, what is it that compels users to become addicted? It's a fact that as the user touches the screen that 'zingy' sensual pleasure kicks into the brain, it's surreal, and they're cast away on a different planet. Hooked up like a drug user, maybe technology is to blame, but whatever, cyber dating is a billion dollar market and irrespective of all bad press, it's here to stay.